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Citation flow is a crucial metric in search engine optimization (SEO) that measures the number and quality of backlinks pointing to a specific webpage. It was developed by Majestic, a prominent SEO tool, to assess the authority and impact of a webpage based on the quantity of citations or backlinks it receives. By calculating the link equity transferred through backlinks, citation flow provides valuable insights into the popularity and influence of a webpage. Essentially, the more backlinks a webpage has, the higher its citation flow score. However, it's important to note that citation flow solely focuses on the quantity of backlinks and does not consider their quality or relevance. Understanding citation flow is significant for comprehending the overall link profile of a webpage or website. It enables SEO professionals to gauge the authority of a website by analyzing the number of links directed towards a specific webpage.

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